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About Us

End Now Foundation is India’s first non-profit organization, Advocating for Better Internet Ethics and Digital Wellbeing. We collaborate with a goal of Advocacy on Digital Safety. To achieve this goal, we develop and deliver high-quality digital and media literacy resources that create awareness and educate people. We provide leadership in advancing digital and media literacy in educational institutions and corporate sector, among other diverse sections of the societies with a special focus on safe guarding women and children from all digital offences.
It’s a social project aimed at educating young children and teens to engage with internet in a secure manner. We all have noticed teens/ children are increasingly engaged at a younger age on an increasing number of devices, platforms and applications. But these children are not been sufficiently informed / taught / mentored / coached how to do so in a safe and secure manner.

We’re bringing awareness to places where people want and need it most; where it can spur innovation and inspire individuals and organisations to conceive and implement innovative solutions. Whatever initiatives we do, we follow holistic pedagogical methodologies, creating learning environments that encourage creative thinking, shared knowledge exchanges and collaboration opportunities. That approach empowers learners to take the lessons learned back to their organisations and societies, and impact their world for the better.

Our services to the cyber victims are exclusively advisory in nature, contingent upon the availability of our volunteers. We do not charge for our services and do not act as intermediaries with legal and law enforcement authorities on behalf of the victims. 

Our comprehensive suite of services includes:

  • Webinars and Trainings: Engaging and informative sessions tailored to diverse audiences.
  • Digital Wellbeing Workshops: Interactive and hands-on learning experiences.
  • Research White Papers: In-depth analysis and insights on pressing digital issues.
  • Surveys and Research Studies: Empirical data collection and study to inform policy and practice.
  • Open Source Intelligence (OSINT): Leveraging publicly available data to enhance cybersecurity.
  • Hackathons: Collaborative events to drive innovation in digital safety solutions.
  • Advocacy Programs: Focused on privacy, consent, and digital rights to inform and empower individuals.
  • Summits: Premier events that gather key stakeholders to shape the narrative and practices around digital wellbeing.
  • Awards: Recognising outstanding contributions and advancements in the realm of digital safety and ethics
  • Digital Wellbeing Councils : Appoint Digital Wellbeing partners to the Council, a pioneering initiative aimed at harmonising our digital ecosystem.
  • SOPs for Judiciary and Law Enforcement: Authoring comprehensive guidelines to support the legal system in effectively managing digital matters.

At the End Now Foundation, we are dedicated to making a tangible impact on the digital landscape, ensuring a safer and more secure future for all.  We are registered Trust (86/IV/2017) , Niti Ayog (TS/2017/0175826), CSR (SRN-F59202028) Certified, Besides we have approved income tax exemptions i.e.,  12A (AAATE8302PE2022101) and 80G (AAATE8302PF2023101) of The IncomeTax Act, 1961.


The Team

Our founder Sri. Anil Rachamalla is an “Internet Ethics and Digital Wellness Expert”. He is a Speaker, Column Writer and Radio Jockey and is specialist in the areas of digital detox, digital wellbeing, work life balance and building a healthy relationship with technology..

Our team consists of a handful of people who have come together from different walks of life and who chose to walk the same path towards a common goal. Our Trust is adorned by Rtd. Justice Sri. Vangala Eswaraiah (Trustee), Late Sri. Kasinath Bathina I.P.S (Trustee) , Dr. Vijay Bhasker Bolgam (Trustee), Dr. Ravi Jain, Dr. Praveen Jugge,   Dr. Anil AmbatiAr.Spoorthy RachamallaDr. Krishna Yedula , Er. Rajeev Shukla and other Sr. Technocrats, Charted Accountants and other Corporate Company Employees with CSR backgrounds. 

We have many technology, law, civil society, and behavioural expert members to echo our mighty strength and the names include Mr. U. Ram Mohan RaoDr. Prabhakar JandhyalaMr. Johan Versteegh,  Dr.Keshav Devulapally, Dr. Sonia Sharma, Dr. Divya DevulapallyMr. Likith Goud Hanumandlakhadi, Mr. Sai Teja (Past Trustee),  Late Sri. Kasinath Bathina I.P.S (Past Trustee) Mr. Vijay Kumar CA (Past Trustee), Ms. Ekta Singh (Late), Mr. Sai Krishna SMs. Sravani Asuri, Mr. Binay Roy, Mr. Shiva Prasad KaradiMs. Dhaatri , Nagalakshmi ,  Adv. Pankaj Bafna, Mr. Bhargav The Indian , Mr. Pratap Kumar , and few other members who are highly experienced in Psychology, Operations, Public Engagement, Training, Advocacy, and Monitoring & Evaluation. We also have with us, a few research scholars and people from fine arts background to develop visual and research content.

Our Star Youth Ambassadors are Ms. Kumbar Sri VaishnaviMs. Vasavi Sai NunnaMr. Abhinav Nampally and Ms. Ambrut Varshni. Besides we have Ms. Sree Alekhya Teerthala and Mr. Sai Prakash Chary Vadla our Youth Ambassadors who have founded the “Cyber Security Club”. along with their governing team. We gain insights from these teens in the most honest way. We inform and take feedback on each and every program, talk, paper, and poster idea which we intend to use for digital wellbeing dissemination purposes. Our Ambassadors then provide brutally honest feedback, insights, and actionable ideas on how we can impact society better, in the interest of digital safety.

Our Milestones