About Us

End Now Foundation is India’s first non-profit organization, Advocating for Better Internet Ethics and Digital Wellbeing. We collaborate with a goal of Advocacy on Digital Safety. To achieve this goal, we develop and deliver high-quality digital and media literacy resources that create awareness and educate people. We provide leadership in advancing digital and media literacy in educational institutions and corporate sector, among other diverse sections of the societies with a special focus on safe guarding women and children from all digital offences.
It’s a social project aimed at educating young children and teens to engage with internet in a secure manner. We all have noticed teens/ children are increasingly engaged at a younger age on an increasing number of devices, platforms and applications. But these children are not been sufficiently informed / taught / mentored / coached how to do so in a safe and secure manner.
We’re bringing awareness to places where people want and need it most; where it can spur innovation and inspire individuals and organisations to conceive and implement innovative solutions. Whatever initiatives we do, we follow holistic pedagogical methodologies, creating learning environments that encourage creative thinking, shared knowledge exchanges and collaboration opportunities. That approach empowers learners to take the lessons learned back to their organisations and societies, and impact their world for the better.


Recipient of “DSCI Excellence 2020 – Special Jury Award – Raising Security Awareness” 2020 .
Recipient of “Karmaweer Chakra – Gold Medal” 2019 .
Recipient of “Unsung Heroes” of the Year 2019
Recipient of “Vasista Seva Puraskar” 2019 .
Recipient of “Social Media Influencer” 2019 .
Recipient of “Hyderabad Heroes” 2018 .
Recipient of ”Social Media Influencer” 2018 .

The Team

Our founder Sri. Anil Rachamalla is an “Internet Ethics and Digital Wellness Expert”. He is a Speaker, Column Writer and Radio Jockey and is specialist in the areas of digital detox, digital wellbeing, work life balance and building a healthy relationship with technology..

Our team consists of a handful of people who have come together from different walks of life and who chose to walk the same path towards a common goal. Our Trust is adorned by Retired Justice Sri. Vangala Eswaraiah, Retired Inspector General of Police Sri. Kasinath Bathina I.P.S, Dr. Vijay Bhasker Bolgam, Dr. Ravi Jain, Dr. Praveen JuggeMr. Sai Teja KavetiMs. Ekta Singh, Adv. Pankaj Bafna, Ms.Spoorthy Rachamalla and other Sr. Technocrats, Charted Accountants and other Corporate Company Employees with CSR backgrounds.

We have many technology, law, civil society, and behavioural expert members to echo our mighty strength and the names include Mr. U. Ram Mohan RaoDr. Prabhakar Jandhyala, Mr. Bhoosarapu Srinivas, Mr. Johan Versteegh,  Dr.Keshav Devulapally, Dr. Sonia Sharma, Dr. Divya Devulapally, Mr. Sudheer SivapuramMr. Likith Goud Hanumandlakhadi, Mr. Sai Krishna SMs. Sravani Asuri, Mr. Binay Roy, Mr. Shiva Prasad Karadi  and few other members who are highly experienced in Psychology, Operations, Public Engagement, Training, Advocacy, and Monitoring & Evaluation. We also have with us, a few research scholars and people from fine arts background to develop visual and research content.

Our Star Youth Ambassadors are Ms. Kumbar Sri VaishnaviMs. Vasavi Sai NunnaMr. Abhinav Nampally and Ms. Ambrut Varshni. Besides we have Ms. Sree Alekhya Teerthala and Mr. Sai Prakash Chary Vadla our Youth Ambassadors who have founded the “Cyber Security Club”. along with their governing team. We gain insights from these teens in the most honest way. We inform and take feedback on each and every program, talk, paper, and poster idea which we intend to use for digital wellbeing dissemination purposes. Our Ambassadors then provide brutally honest feedback, insights, and actionable ideas on how we can impact society better, in the interest of digital safety.

Our Milestones