Don’t get influenced by social media influencers
Consumers today expect trustworthy brand relationships through influencers and celebrity endorsements, but trends show that brands are shifting away from expensive celebrity endorsements and moving towards influencer marketing to promote their products or services. Core reasons for Influencer endorsement rise is , (a) The consumers purchase products supported by influencers (b) Consumers trust online opinions […]
Interacting with Fans & Clients on Social Media
Having meaningful conversations with your connections on social media should be your utmost priority. The success of the business is largely dependent on how well the brand manages its interactions with customers on social media. Sales and, to a significant extent, brand loyalty and connection can also benefit from social media. Below we have listed […]
All about Gaming Addiction and Safety
Digital technology is currently advancing rapidly , this generation of teenagers mostly use gadgets to play online games and are addicted towards them. In order to keep them busy in other ways like offline engagement with sports and education, it is impossible to shield them from gadgets. A gradual increase in online game addiction can […]
Growing Demand for Cybersecurity Professionals
Cybersecurity professionals are in high demand in the post-COVID world. A career in cybersecurity is rewarding considering its supply and continual cyber-attacks happening on a day-to-day basis. Remote work security risks, increasing ransomware attacks, all have contributed to the increase in demand for cyber security professionals. Cyber Security professionals’ salaries in India range from ₹ […]
Online App Loan Frauds on the Rise Again
There is a steep rise in legal mobile lending in India. This has become a blessing in disguise for the scammers’ apps rising in India. The extent of the fake apps is so high that the Play Store had to remove over 200+ of them since the last quarter of 2021 due to a policy […]
Developing Good Habits and Identity in Digital Age
Technology has become an integral part of every aspect of our lives with the technology revolution we’ve witnessed many changes within the last twenty years. With the ever-increasing digitisation in our country, be it mobile & data penetration or digital banking platforms, it’s become very challenging to safeguard one’s identity. In the current scenario of […]
Managing social media reputation
A positive reputation builds loyalty and increases confidence in your personality or the brand, ultimately driving bottom-line growth which could either be sales or followers. Many of us treat their social media accounts is a purely social vent, casually updating statuses and posting photos online on social platforms with a little expectation of how friends […]
Holistic approach to Cyberbullying
Traditional practices like physically hurting, spreading false rumours, excluding certain people from your groups, teasing people in a mean way, and punching are no longer seen amongst preteens and teens. Cyberbullying is bullying that takes place using electronic technology. It can be carried through electronic technology, which includes cell phones, computers, social media, text messages, […]
Artificial Intelligence and Ethics
The first thing that most of us do when we have lost a mobile phone is go to the nearest police station and complain or reach a designated cybercrime police station. Very few know that we have a national cybercrime reporting po Artificial intelligence (AI) means a smart computer system like humans to solve complex […]
Know about Online Consent
Online consent is process for allowing people to determine what personal data they are willing to share. It has become so important because of the legal requirement for websites / applications to obtain user consent before collecting data while using their services. According to GDPR, consent is one of six lawful bases to process customer […]
