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Digital Wellbeing Council

Digital Wellbeing Council
What is Digital Wellbeing Council

An Overview

The Digital Wellbeing Council is a ground-breaking initiative by the End Now Foundation which aims to create an environment, where the digital ecosystem can co-exist with people’s well-being. The council operates within the spheres of Digital Social Wellbeing, Digital Personal Wellbeing, Digital Learning, and Digital Work Wellbeing, striving to integrate digital experiences into our lives.


The primary objective of the Digital Wellbeing Council is to help users navigate through the intricacies of the digital environment, ensuring a secure, enriching, and balanced online experience. The council is at the forefront of innovation in the digital wellness space, creating benchmarks for the health and safety of users, as technologies progresses and becomes more complex day by day.

Activities and Strategic Initiatives

  • Education and Professional Development: In response to new legislative requirements, the council offers diploma courses for aspiring Digital Wellbeing Officers, Online Grievance Redressal Officers, and Social Media Officers, thereby fostering a workforce equipped to manage and improve digital wellbeing.
  • Technology Design and Innovation: The council advocates for such design principles which are at the helm of managing user’s health and wellbeing. It promotes an environment where innovations prioritise and drive user-centric experiences.
  • Policy Advocacy and Digital Inclusion: The council seeks to develop comprehensive guidelines, encouraging responsible use of technology, by collaborating with policymakers. Moreover, it is committed to expand the digital access and literacy amongst marginalised communities, ensuring that they are not left behind in this ever-evolving digital world.
  • Online Safety Initiatives: The council provides all the resources necessary to strengthen users’ online privacy and security and has all the tools required to safeguard personal information against potential threats.
  • Research and Knowledge Dissemination: The council compiles and shares insights, research findings, and best practices, helping in policy formulation, shaping public discourse, and allowing relevant stakeholders to take decisions on the digital wellbeing.
  • Monitoring and Continuous Improvement: The council continuously improves its initiatives to address the needs and aspirations of the growing digital population through community feedback, and constant assessment of program efficacy.


The Digital Wellbeing Council is the trailblazer in fostering a digitally enlightened society, where technology amplifies and not diminishes the overall quality of life. Through its comprehensive approach to education, innovation, policy, safety, research, and evaluation, the council ensures that digital progress remains firmly rooted in the principles of human wellbeing.

Membership Qualification

When establishing a membership model for firms to join the Wellbeing Council, it is essential that clear expectations, benefits, and responsibilities of the membership are detailed. This is to ensure that member organisations conform to and are aligned with the council’s objectives, play an active role in promoting digital wellbeing. Following is a structured approach to what companies need to do to be part of such a council:

  1. Membership Application and Acceptance
    • Submission of Application: Companies interested in joining the Wellbeing Council must submit a detailed application. This document should outline their current practices related to digital wellbeing and how they align with the council’s mission.
    • Review Process: The council reviews applications to assess the firm’s commitment to digital wellbeing principles. This may involve evaluating their policies, practices, and past initiatives towards digital health, safety, and inclusivity.
  1. Commitment to Council’s Principles and Standards
    • Adherence to Guidelines: Once accepted, member companies must commit to adhering to the council’s guidelines and standards for digital wellbeing. This includes implementing recommended practices in their operations and digital offerings.
    • Continuous Improvement: Members should demonstrate a commitment to continuous improvement in digital wellbeing within their organisation, and in the products or services they offer.
  1. Participation in Council Activities
    • Engagement in Initiatives: Member companies are expected to actively participate in council-led initiatives, such as educational programs, research projects, and policy advocacy efforts.
    • Contribution to Thought Leadership: Companies should also contribute to the council’s thought leadership by sharing insights, best practices, and innovations that can advance digital wellbeing.
  1. Financial and Resource Contributions
    • Membership Fees: Companies may be required to pay membership fees, which support the council’s operations, initiatives, and outreach activities.
    • In-Kind Support: Beyond financial contributions, member companies can offer in-kind support, such as expertise, technology solutions, or resources for specific projects or initiatives.
  1. Reporting and Evaluation
    • Annual Reporting: Members should submit annual reports detailing their efforts and progress in promoting digital wellbeing, both internally and through their products or services.
    • Participation in Evaluation: Companies must participate in periodic evaluations conducted by the council to assess the impact of their digital wellbeing initiatives and compliance with council standards. 
  1. Advocacy and Community Engagement
    • Policy Advocacy: Member companies are encouraged to advocate for policies and practices that promote digital wellbeing, leveraging their influence to foster a safer, more inclusive digital environment.
    • Community Engagement: Companies should engage with their communities and stakeholders, including employees, customers, and partners, to raise awareness and nurture a culture of digital wellbeing.


By meeting the above-mentioned expectations, member companies contribute to a collective effort to enhancing digital wellbeing, benefiting not only their own stakeholders but society at large. Membership in the Wellbeing Council signifies a company’s dedication to lead in this digital age with responsibility, innovation, and a deep commitment to adhere to the well-being of all the citizens active digitally.