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Digital Wellbeing Council

Digital Wellbeing Council
What is Digital Wellbeing Council

An Overview

The Digital Wellbeing Council (DWC), an initiative by End Now Foundation, is India’s first structured approach to integrate digital safety, ethics, and wellbeing into the core environments of schools, colleges, and corporate firms. The DWC promotes responsible technology usage, nurtures digital mindfulness, and safeguards online behaviour across all age groups. This document outlines the framework, structure, roles, and rollout plan to implement the Council effectively

Vision & Mission

The primary objective of the Digital Wellbeing Council is to help users navigate through the intricacies of the digital environment, ensuring a secure, enriching, and balanced online experience. The council is at the forefront of innovation in the digital wellness space, creating benchmarks for the health and safety of users, as technologies progresses and becomes more complex day by day.

Core Pillars of Implementation

  • Digital Social Wellbeing: Promoting respectful and empathetic online behaviour, addressing cyberbullying, digital hate, and misinformation. Encouraging healthy digital communication and positive influence through social media.
  • Digital Personal Wellbeing: Empowering individuals to balance their screen time, manage digital fatigue, prevent device addiction, and adopt digital detox strategies. Emphasis is placed on emotional, mental, and physical wellness in tech usage.
  • Digital Learning: Ensuring students, educators, and institutions use digital learning tools securely and ethically. Covers AI literacy, academic integrity in the digital age, and digital collaboration for knowledge sharing.
  • Digital Work Wellbeing: Promoting digital wellness at workplaces through structured guidelines, awareness programs, and HR-aligned digital ethics. Focus on mental health in remote/hybrid environments, productivity without burnout, and secure information handling

Sector Specific Strategies

Schools:

  • Curriculum Integration: Embed topics like cyber ethics, safe browsing, digital identity, and responsible use of tech into the academic syllabus.
  • Digital Hygiene Pledge: Conduct annual pledge events where students commit to being responsible digital citizens.
  • Parent-Teacher Workshops: Host periodic sessions to educate parents about monitoring apps, digital parenting, and cybercrime redressal for children.

Colleges:

  • Student Ambassador Programs: Appoint Digital Wellbeing Ambassadors to lead initiatives, peer-to-peer sessions, and digital behaviour campaigns.
  • Research Fellowships: Encourage students to conduct research on emerging digital behaviour trends and their societal impacts.
  • AI Content Awareness Drives: Create awareness about AI-generated misinformation, plagiarism, and ethical digital creation.

Firms:

  • HR Policy Alignment: Help firms update policies based on DPDPA and global cyber wellness norms.
  • Digital Wellbeing Scorecards: Evaluate employees’ wellbeing using confidential surveys and offer tiered recognition.
  • Workshops & Wellness Days: Conduct professional sessions and observe digital detox or tech-free hours to foster a healthier digital work culture.
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COUNCIL STRUCTURE

Council Structure – Schools

Role

Designation

Responsibilities

Principal / Headmaster

School Chairperson

Overall in-charge; nominates faculty coordinator and ensures council activities are integrated into school calendar

Faculty Coordinator

Senior Teacher (IT / Moral Science)

Drives implementation, conducts workshops, coordinates with End Now Foundation

Student Ambassadors

Class Representatives (Classes 8–10)

Act as peer leaders, conduct awareness sessions, run pledge campaigns

Parent Council Member

PTA Representative

Supports parental workshops, acts as liaison between school and parents

Digital Hygiene Committee

4 to 5 Teachers + 4 to 5 Students

Plans monthly activities, reviews progress, maintains activity logbook

Council Structure – Colleges

Role

Designation

Responsibilities

Principal / Dean / HoD

College Council Chair

Strategic oversight and institutional support for the council

Faculty Advisor

Professor / Assistant Professor

Coordinates campaigns, guides student research, ensures curriculum linkage

Student Ambassadors

Elected from UG/PG courses

Lead initiatives, conduct peer awareness, maintain activity logs

Research Interns / Fellows

Final Year / PG Students

Conduct studies, write reports, assist in building institutional digital wellbeing scorecard

Digital Media Cell Members

Media/IT Club Students

Create posters, short films, reels, and digital content for campaigns

Council Structure – Firms

Role

Designation

Responsibilities

HR Head / CHRO

Council Chair

Integrates DWC initiatives into wellness programs and policy

IT Compliance Officer

Digital Risk Lead

Ensures compliance with DPDPA, monitors digital safety protocols

Digital Wellbeing Coordinator

Appointed Manager / Team Lead

Organizes sessions, collaborates with End Now Foundation, tracks participation

Employee Wellbeing Ambassadors

Volunteers from Departments

Promote safe tech use, lead digital detox or screen time campaigns

CSR / ESG Officer

Council Liaison

Aligns digital wellbeing with CSR initiatives, helps in funding training sessions

Common Responsibilities across Councils

  • Conduct Monthly Awareness Campaigns (aligned to themes like cyberbullying, screen time, misinformation, etc.)
  • Maintain Digital Wellbeing Logs (report activities, attendance, pledges)
  • Submit Quarterly Feedback and Annual Reports to the End Now Foundation
  • Nominate for Digital Wellbeing Awards (both institutional and individual)

Proposed Future Structure

  • National DWC Leadership Board: Governing and strategic decision-making body.
  • Regional Chapters: Implement programs across states, ensuring cultural and language customisation.
  • Institutional Coordinators: Appointed leads from each school/college/firm to oversee Council activities.
Membership And Offering

Membership Criteria

  • Formal Application: Institutions apply by detailing their interest and current digital wellbeing initiatives.
  • Guideline Adherence: Members pledge to implement Council standards and continuously enhance internal digital wellbeing measures.
  • Active Participation: Involves contribution to campaigns, feedback mechanisms, and shared learning sessions.
  • Support Contribution: While not mandatory, financial or in-kind support (expertise, infrastructure, technology) is welcomed to scale efforts.

Key Offering & Activities

  • Digital Wellbeing Awards: Annual recognition for exemplary institutions and individuals.
  • Yearly Campaigns: Each month focuses on a digital wellbeing theme (e.g., Data Privacy Day – Jan, Safer Internet Day – Feb, Word Password Day – May, Social Media Day – 30th June, Cyberbullying Day – Aug, Anti Phishing Day – 5th Nov Etc).
  • Scorecard System: Bronze to Gold levels based on initiative adoption, participation, and impact.
  • Resource Distribution: Regular dissemination of posters, policy templates, infographics, and SOPs.

Reporting & Evaluation

  • Annual Self-Assessment: Institutions submit reports showcasing efforts and outcomes.
  • Quarterly Reviews: Feedback loop from DWC reviewers helps measure progress and provide suggestions.
  • Impact Metrics: Includes number of people trained, sessions conducted, pledges taken, and content shared.

Toolkit & Resources

  • Posters: Visually appealing, multilingual awareness content.
  • Pledge Templates: Customisable for schools, colleges, and firms.
  • Training PPTs: Pre-designed decks for coordinators.
  • Feedback Forms: Impact tracking and reporting templates.
  • Event Guidelines: How to conduct Digital Wellbeing Day, campaigns, and reward ceremonies
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